Consumer Behaviour 1st meeting

14-09-11

Definition :
- The study of when, why, how, and where people do or do not buy a product.
- How we see the consumer psychology from marketing point of view.



In consumer behaviour we have four level analysis: Individual, Society, industry, and mrket segmentation.
- indidual were talking about one thing,goods,services and the reason why poeple buy or do not buy it. e.g why man prefer to buy aqua than any other water.
- society we are talking with group of people and their reason to buy or do not buy product or services. e.g why presuniv student prefer to use laundry outside than inside the dormitory.
- industy we are talking about the competitor we face iin order to sell our product. e.g in mineral water we have aqua, vit, nestle, viand etc.
- Market Segmentation are talking about the allocation, disposal or clasification of the consumer itself. e.g motorcycle nowdays has been clasified based on gender. likes mio for woman and MX for the man.

                                                                     - Tampanzz92 -